“In many ways, the coffee we share with you is the perfect symbol for my Rwandan home. Both prove that the richest lives are often shaped by the struggle to survive. Rwanda has weathered a challenging past, but today, its people are imbued with a boundless sense of hope for their future. The exceptional Bourbon Arabica varietal coffee crop that many of them farm often perishes in other climates, but flourishes within the extreme alpine environment of our tropical land. To create a company that can help lead all Rwandans to a brighter future, I’ve kept my eyes on the lessons I first learned in my past. Our Fifty Percent for Farmers program was inspired by the belief I inherited from my parents that education and compassion have the power to create richer, fuller lives. The direct aid these funds provide to support the health, education, clean energy, and operational needs of our farmers and their communities do just that. Your purchase of Rwanda Bean Coffee is the key to that support, and our efforts to strengthen Rwanda—one cup at a time.”